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How to do overseas traffic bidding advertising?

The promotion of overseas traffic bidding advertising mainly involves three steps:

1. Pay attention to exposure rate
Only by getting enough exposure first can you have the possibility of increasing your click-through rate. You can start from the following two points to improve your exposure.


1. Modify keyword matching mode
In order to be "accurate", many users set the matching method of keywords to exact matching. The editor believes that before getting enough data, it is recommended to turn on broad matching first, so as to better understand the user's search needs, especially yours. If you don’t have a clear understanding of the positioning market, you don’t know what keywords customers will search for to find your business.


2. Modify keyword bids
Before placing ads, you can use the preview tool to understand where the keyword ads appear. If the ad position is not in the top three, it is recommended to increase the keyword bid first and try to rank the ad as high as possible to obtain a good placement and strive for more exposure opportunities. , in order to accumulate data for future optimization.

2. Pay attention to click-through rate
Exposure means demand, and clicks mean willingness. After seeing the advertisement, whether the user will click on it depends on the slogan and the position of the advertisement. Optimize the click-through rate of overseas traffic. Different advertising forms require different optimization methods.


Search advertising is mainly based on search data, optimizing keyword matching mode, adding negative keywords, optimizing advertising slogans, trying to reflect free shipping and actual prices, related service guarantee commitments, adding additional Call Out statements, and expanding links, if the website is enabled If you like the service, you can also open the link to praise it.
There are many points that can be optimized for display ads, such as the design color of the ad, the element layout of the ad, the positioning settings of the ad, remarketing list optimization, etc.

3. Pay attention to conversion rate
The optimization of conversion rate can be divided into optimization before conversion, during conversion and after conversion.


1. Pre-conversion optimization
Mainly for the optimization of advertising landing pages, advertising landing pages need to first focus on user experience design and page opening time. Nowadays, advertising mobile traffic accounts for a lot, so the website design must support adaptive design so that mobile users can operate it easily. Because our server location cannot fully adapt to countries around the world, we need to pay attention to the opening time of the advertising landing page. We can analyze the page opening time with the help of page load time statistics in GA, GA page bounce rate or server log analysis. Sometimes the page design is unreasonable, which will cause us to open it for a long time and have a high bounce rate. We generally require the bounce rate of advertising landing pages to be below 30% in order to have a high conversion rate.


2.Converting
After the user reaches the advertising landing page through the advertisement, he will look for products or services based on his thoughts on keywords. The layout of the product, the design of the navigation, the transparency of the information, and the professionalism of the product information will affect whether the user completes the conversion we want. .


3.After conversion
Many customers only understand that overseas traffic advertising can bring traffic, but they do not know how to measure the effectiveness of advertising. Combined with GA Analytics, we can very well evaluate the effectiveness of advertising. Conversion is the process by which we want our customers to achieve the purpose of our website. For example, when we do B2B, we hope customers will make inquiries, and when we do B2C, we hope customers will purchase products or services. In this process, we set up a visual funnel conversion diagram through GA. We can also set a goal for each step and an event tracking for each operation. For example, when the user clicks "Add to Cart" or "Buy Now", it is a GA event. For tracking, target the registration page, payment page, and successful shopping thank you page. Through the event target + the visit page target, you can understand the problems in the user conversion process.

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